the people
in the room.

Jim helps founders turn a good idea into a brand people choose and love. He founded Jimmy's Iced Coffee, took it from a single idea to a leading UK ready-to-drink name and sold it to Britvic, so he knows first-hand what it takes to scale, win with retailers and carry the decisions. At Beyond The Trees he is a trusted advisor and sounding board for founders navigating the next stage of growth.

Dan helps leadership teams make the choices that sharpen growth: fewer priorities, a clearer brand proposition and a plan that gets delivered. He has spent over 25 years leading brands across drinks, food, retail and sport, including Coca-Cola, Fanta, Dr Pepper and Puma, from launch to billion-dollar scale. At Beyond The Trees he works embedded at board level, sharpening strategy and taking it through to execution.

Martyn helps investors and founders build businesses and teams that deliver, bringing rigour and commercial judgement to every decision. He spent two decades in luxury across Gucci, TAG Heuer, Kering and LVMH, in sales and general management roles, including opening TAG Heuer’s first UK boutiques and spearheading NORQAIN’s launch in the UK & Ireland. At Beyond The Trees he works alongside leadership teams to turn strategy into sustainable growth.

James helps brands scale and win online, from growth strategy and financial modelling to the supply chains and channels that make it work. With nearly 20 years across manufacturing, distribution, finance and sales, he built a global sourcing and e-commerce operation for partners including Walmart Group, Costco, Umbro and Disney. At Beyond The Trees he helps brands build the same engine online.